To help service providers enhance customer experience and drive new revenue streams, VIAVI Solutions today introduced a new member of its NITRO family: a real-time intelligence platform for mobile network intelligence, assurance and optimization.
Whether they're wireless operators or fixed-line operators with a mobile service, NITRO Mobile allows providers to take a "subscriber-centric approach," and use geo-located, app-aware insight to manage their networks, VIAVI Solutions said in a release.
NITRO is a real-time intelligent platform designed to cost-effectively empower service providers to reduce the costs and time associated with maintenance and performance, greatly improving adherence to service level agreements (SLAs) -- a critical component of operators' growing business with enterprises. Consisting of four components, NITRO (Network Integrated Test, Real-time analytics and Optimization technology platform), creates a complete picture of the network cycle by connecting network instruments' real-time testing and activation data with software-based planning, provisioning, assurance and optimization probes and applications, according to VIAVI. (See Viavi Solutions Goes NITRO Over Automated Network Management.)
NITRO MOBILE captures, locates and analyzes mobile events across the RAN and core, then correlates them by location and applications, in order to give providers insight to enhance customer experience and potentially drive new revenue, according to VIAVI Solutions. For example, operators can provide data and analytics to brands for improved, pinpointed marketing based on subscribers' usage and likes.
"Today's service providers need more than just network monitoring. Learning, intelligence and automation are crucial to enabling service assurance as networks evolve to 5G," said Patrick Kelly, principal analyst at Appledore Research Group, in a statement.
Because the solution integrates Internet of Things (IoT) devices and usage of IoT connections as well as other equipment, locations, services and apps, operators can see across their entire network -- accelerating problem-solving, eliminating trouble spots and quickly determining parameters and root causes of specific issues, said Steve Urvik, vice president and general manager of Visibility, Intelligence and Analytics at VIAVI Solutions, in the release.
"Increasing automation of workflows and service lifecycles, combined with real-time data, delivers the vital tools that mobile operators need to confidently evolve to future networks and address the challenges of virtualized and hybrid network environments," he said.
— Alison Diana, Editor, UBB2020. Follow us on Twitter @UBB2020 or @alisoncdiana.