AT&T looks to lure fiber subs with new pricing, unlimited data
Looking to bulk up its fiber subscriber base, AT&T has introduced new pricing on three tiers of its fiber-fed broadband service that can be had without service bundles or data usage caps and restrictions.
AT&T said it is launching the trio of new tiers and price points for new customers on October 4 "for customers feeling the effects of remote working and learning at home." Here's how they stack up:
All three tiers also come with unlimited Internet data. AT&T recently extended its data overage waiver for all consumer AT&T Fiber and AT&T Internet customers through the end of 2020. AT&T is also tossing in HBO Max, the new subscription VoD streaming service that currently sells for $14.99 per month.
Prior to the price update, AT&T Fiber customers could buy speeds up to 1 Gbit/s (Internet 1000) at a bundled rate of $39.99 per month for the first 12 months, or via a standalone rate of $49.99 for the first year. The built-in unlimited data allowance across all three tiers essentially removes an additional cost of $30 per month from the equation.
The price adjustment, which could accelerate signups, also enters the picture a few weeks after AT&T CEO John Stankey said fiber is on the company's front burner, though a good portion of that has to do with supporting 5G rather than underpinning consumer broadband services.
"Priority number one is to make sure that we're investing in our core businesses and that's fiber, and making sure that we have broadband connectivity on 5G," Stankey said last month at a Goldman Sachs investor conference.
But he did hint at more to come from AT&T Fiber, which added more than 220,000 customers in Q2 2020, extending that total to 4.3 million (with nearly 2 million on 1-Gig speeds). While that's sizable growth, a relatively recent study found that a good chunk of those new subscribers are actually existing AT&T customers upgrading to fiber rather than subs that AT&T stole from cable operators and other broadband rivals.
"There is clearly an easy path for us to think about a substantially larger fiber footprint than what we have today with returns that are as good as the great returns we've gotten from the first tranche of homes that we've built," Stankey said.
— Jeff Baumgartner, Senior Editor, Light Reading, special to Broadband World News
Charter has sparked RDOF work in all 24 states where it won bids. The cable op booked about $19 million in RDOF revenues in Q1, and expects to have about $9 million per month come in over the next ten years.
Launch of 2-Gig and 5-Gig FTTP tiers in 70-plus markets puts more pressure on cable ops to enhance their existing DOCSIS 3.1 network or accelerate their upgrade activity centered on the new DOCSIS 4.0 specs.
Ziply Fiber, an operator that tangles with Comcast and Charter, has launched two multi-gigabit tiers in 60 urban areas, aiming for all markets by Q2 2022.
Elon Musk's nascent broadband will need to radically accelerate the rate of satellite launches – and navigate tricky supply chain logistics – if it's going to come close to fulfilling its global ambition.
MoffettNathanson questions whether mobile operators will have the network capacity and the right business metrics to back their aggressive stance and forecasts for fixed wireless home broadband.
Wednesday, September 14, 2022
1:00 p.m. New York / 6:00 p.m. London
When your broadband business adds new services and connected devices, do they also add complexity, slowing customer support teams as they navigate multiple data sources to uncover connectivity issues? We’ve worked with hundreds of support teams to help them implement a subscriber experience management platform that gives greater visibility into subscriber issues. They can proactively troubleshoot amid complexity—improving the subscriber experience and raising customer satisfaction ratings like Net Promoter Scores.
Join this webinar with experts from Calix and global research leader Omdia who will share exclusive research about how you can:
Broadband World News
About Us Advertise With Us Contact Us Help Register Twitter Facebook RSS
Copyright © 2023 Light Reading, part of Informa Tech,
in partnership with