AT&T Business CMO: 3 Predictions for 2019
Mo Katibeh, chief marketing officer for AT&T Business, shares some of his predictions for 2019 with the Broadband World News audience:
Next year, technologies that will continue to have a big impact on business include 5G, cybersecurity and the Internet of Things, he said, via email. The convergence of next-generation technologies paired with the rollout of 5G and the advancement of existing mobile networks will start a surge of connected things.
So Many Opportunities, Never Enough Time
The arrival of 5G, combined with the increased sophistication of AI and IoT, create a surge of new and as-yet-unimagined use cases that will all demand heightened security, says AT&T Business CMO Mo Katibeh.
Here's a look into the tea leaves, and an educated estimation on how all these forces play out as Katibeh, AT&T Business and other service providers look to the New Year and beyond:
- 5G early adopters: Manufacturing, healthcare and public safety are expected to be the early benefactors of 5G. Smart factories will revolutionize the manufacturing process as they connect the entire supply chain. The doctor-patient relationship and the traditional way that we think of healthcare will transform. And first responders will have new technology and lifesaving capabilities to protect citizens like never before.
- IoT and AI: These will converge to spawn digital twins of assets and processes. Low-cost sensors, artificial intelligence and 5G networks will allow customers to create virtual, software-based replicas of their physical devices and processes. That means users, manufacturers and designers can receive near real-time insights and take action without ever being near their assets. Digital twins of things like vehicles, cities and manufacturing facilities will drive a new wave of operational efficiencies and revenue streams. They will also help engineers validate the design of a product at several points during its lifecycle.
- Security: There will be an increased focus on connected cars and associated data privacy. The data from connected cars is largely personal -- it includes everything from where you live, where you spend your time, to where you drop your kids off. It also raises lots of questions: Can this data be used to solve a crime? Who is entitled to it? There are still many questions that society must answer and address.
— Alison Diana, Editor, Broadband World News. Follow us on Twitter or @alisoncdiana.
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Thursday, August 4, 2022
11:00 a.m. New York / 4:00 p.m. London
The digital divide in North America is leaving millions without adequate broadband. Incumbents operate in “islands” of connectivity, serving densely populated areas and, at a national scale, perpetuating the digital divide in the gaps in between their service footprints. Regional ISPs have a clear role in closing that gap.
These regional ISPs operate in a highly fragmented landscape, including smaller wireless and FTTH incumbents, satellite ISPs, electric co-ops, tribal communities, and municipalities in public/private partnerships. These regional ISPs face the same cyber threats and operational challenges as their Tier 1 counterparts, but with far fewer resources and revenue-generating population density. As a result, many regional ISPs have developed highly innovated business models for access and core technology, partnerships, financing and services.
The discussion will cover:
- Three ISPs that have taken an innovative approach to their business, as detailed in a recent STL Partners report
- Why regional ISPs need to double down on core security basics such as DDoS protection
- How ISPs have created new revenue by offering managed services
- Core network capabilities required for IPv4-IPv6 management