Households Disconnected From Connected Homes
Despite an influx of Internet-connected products ranging from refrigerators and thermostats to light fixtures and televisions, only 10% of households have connected-home solutions -- and that could make it challenging for service providers to earn revenue from their broadband investments.
In a recent survey of almost 10,000 online respondents in the United States, United Kingdom and Australia in the last half of 2016, the most popular connected devices were alarm systems, in use by 18%, Gartner found.
In addition, 11% use home monitoring, 11% leverage health and wellness management and 9% implement connected devices for home automation or energy management, the study said.
"Although households in the developed world are beginning to embrace connected home solutions, providers must push beyond early adopter use," said Amanda Sabia, principal research analyst at Gartner, in a statement. "If they are to successfully widen the appeal of the connected home, providers will need to identify what will really motivates current users to inspire additional purchases."
Adoption in the US is more advanced than elsewhere, researchers found, perhaps because many connected devices originated here. Some service providers are successfully offering security services: 59% of households with a home monitoring system pay a monthly fee, Gartner found.
High pricing, limited demand and a long replacement cycle hinder the move from early adopter to mainstream status, according to BI Intelligence.
But the biggest hurdle is fragmentation and lack of interoperability between different vendors’ devices. For that reason, 55% of Gartner study participants stated a preference for one app to integrate connected home devices and services, and 58% ranked highly the value of certification for hardware and services.
— Alison Diana, Editor, @UBB2020 or @alisoncdiana
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