SAN JOSE, Calif. – Calix, Inc. (NYSE: CALX) today announced that Norvado, a broadband service provider (BSP) serving northern Wisconsin, is transforming its 70-year-old business with the complete Calix Revenue EDGE solution to differentiate their brand with premium services for a connected lifestyle. Through a winning combination of segmenting subscribers with Calix Marketing Cloud (CMC), exciting subscribers with services in EDGE Suites, and embracing marketing best practices with EDGE Enablement, Norvado has achieved an incredible 99 percent adoption rate of its branded Apex Managed WIFI service among new subscribers, while increasing margins exponentially. Further, with the robust remote-management capabilities of Calix Support Cloud (CSC), Norvado has virtually eliminated truck rolls to Apex Managed WIFI subscribers, dramatically increasing operational efficiency.
Working with Calix since late 2019, Norvado has implemented the comprehensive Revenue EDGE solution to power its Apex Managed WIFI service. Norvado shifted from a product-focused approach to an innovative, services-based strategy by leveraging:
Calix Marketing Cloud (CMC): The rich customer data generated by CMC helps Norvado understand usage patterns to personalize offers; for instance, suggesting upgrades to subscribers that repeatedly hit their upload and download capacities.
EDGE Suites: Norvado's wildly popular Apex Managed WIFI service bundles are based on the subscriber-facing services: ExperienceIQ (for parental controls) and ProtectIQ for advanced security). These pre-integrated services are managed through its branded version of the CommandIQ mobile app and delivered via the powerful GigaSpire® BLAST systems.
Calix Support Cloud (CSC): Real-time insights have enabled Norvado to deliver a differentiated subscriber experience. Calix Support Cloud, which provides real-time intelligence to prevent issues, improve call times, and reduce escalations, has allowed Norvado to fully eliminate truck rolls for Apex Managed WIFI subscribers.
Calix EDGE Enablement: Easy-to-customize marketing activation resources from Calix have helped Norvado quickly create and launch new campaigns. Results from the initial campaigns exceeded expectations; Norvado was able to get to market in just 30 days—in the first four months, they made more than 700 new sales, with their Apex Managed WIFI service accounting for 66 percent.
Norvado has placed its branded CommandIQ mobile app at the center of the Apex Managed WIFI experience, giving subscribers an intuitive, powerful, and easy-to-use tool to control their home system, right in the palm of their hand. In its premium packages or as add-ons to its basic plan, Norvado employs the original two EDGE Suites to offer value-added apps for enhanced network security capabilities (through ProtectIQ) and parental controls (through ExperienceIQ). Norvado will soon excite subscribers even more, building on its smart home offerings with the latest addition to EDGE Suites: Arlo wireless connected cameras, floodlights, and video doorbells. Beyond helping subscribers control their home systems, the Apex Managed WIFI app gives Norvado a critical conduit to directly communicate timely information via mobile notifications on new offers, service outages, community news, and corporate updates, building loyalty and increasing satisfaction among subscribers. The success of the app is clear: nearly 80 percent of Apex Managed WIFI subscribers have adopted the app—an astounding level of uptake—while 38 percent already have purchased the value-added apps.
According to a new batch of Ookla Speedtest data, median speeds for the satellite broadband service temporarily dipped then climbed again. Meanwhile, the service's burst speeds appear to be on the rise.
Upstream consumption climbed 63% last year as peak usage shifted to business hours and away from a pre-pandemic surge typically seen during prime time. The nature of upstream usage has likely changed forever, OpenVault says.
Today’s access network architecture is under mounting pressure due to a continued surge in the number of connected devices, a proliferation of bandwidth-intensive customer applications and dramatic shifts in usage patterns related to the pandemic, such as work-from-home and e-learning.
Learn why now is the right time for cable operators to build greenfield networks or expand their existing networks with 10G PON, arming customers with high-speed symmetrical broadband. Gain a clear understanding of the drivers impacting the access network and the various approaches being considered to deliver higher speed services. Plus, find out the best practices that operators are employing as they leverage the latest in passive optical technology to future-proof their networks.
Topics to be covered include:
Node + 0 (Fiber Deep)
DOCSIS 3.1, DOCSIS 4.0 (FDX/ESD)
FTTP and 10G PON
Provisioning 10G PON within a DOCSIS B/OSS environment